Reviving Trojan Records' classic 1971 Reggae hit, 'Let Your Yeah Be Yeah' by famed Jamaican trio, The Pioneers, Clarks Originals has engaged four renowned DJ Producers from across the globe to bring you a quartet of exclusive and diverse remixes: Toddla T (UK), Mighty Crown (Japan), Riva Starr (Italy) and Tokimonsta (USA).
Available for FREE download at www.clarksoriginals.com , the campaign is kicked off today with the remix from Toddla T, which will be followed by Riva Starr's remix from 6th August 2012, Mighty Crown's remix from 3rd September 2012 and TOKiMONSTA's remix from 1st October 2012.
Clarks Originals will also be airing an exclusive documentary and podcast from each artist, offering a unique insight into the musical minds of these celebrated DJ Producers. With a nod to 2012's 50 years of Jamaican independence, Trojan Records are also lending their logo to Reggae's favourite toe-tapping shoe: the Desert Trek. In a salute to more than half a century of classic Jamaican sounds and the 40 year birthday of this iconic style, what better symbol to adorn the special edition Desert Trek than Trojan's unmistakable logo.
For more information on the DJ Producers downloads, films, podcasts and Desert Trek please visit www.clarksoriginals.com
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